This will hide itself!
Senior Product Designer with 7+ years in EdTech and FinTech. From gamified learning for children to enterprise B2B to large-scale banking. I build conversion-driven experiences through activation mechanics, funnel optimization, and systematic testing.
Voice-First Card Blocking
for 100M+ Users
Challenge: When cards were lost, stolen, or stuck in ATMs, panicked users called support and waited on hold. They struggled to locate the blocking feature in the app, while the voice assistant only redirected them to handle it manually.
Solution: Integrated card blocking directly into voice assistant, eliminating the need to switch to the app and removing 5 unnecessary steps. Users can now block their card instantly by voice alone.
Support Requests
-8%
Task Completion
+13%
Gamified Learning
for Elementary Students
Challenge: Elementary segment (ages 5-10) had low conversion. Traditional formats didn't engage young learners, and parents didn't see enough value to purchase.
Solution: Designed gamified learning with achievement systems and progress visualization. Created reward loops that engaged children while showing parents clear learning outcomes, validated through A/B testing.
Activation Rate
+44%
Purchase Conversion
+37%
B2B Platform for Corporate Holdings
Challenge: Holdings had no platform to manage banking products across their companies – everything tracked manually. Alfa Bank (35M users) aimed to grow corporate clients and 2x products per company, but reliance on personal managers limited growth.
Solution: Built B2B platform where holdings connect products to entire corporate groups, manage everything in one place, and access optimized group tariffs – enabling unified visibility, better pricing, and reduced manager dependency.
Corporate Client Growth
+10%
Products per Company
+7%
Fast iteration. Deep research. Real impact. I design systems that work for users, scale for teams, and drive business forward.
Experience
April 2025 – Present
Senior Product Designer
Mellow
US platform for compliant global freelance hiring and payments – AI tools
Led 0-to-1 design of Project Radar, an AI-powered tool that matches freelancers with relevant projects. 70% of users actively engage with the feature and renew their subscriptions.
Dec 2023 – Apr 2025
Senior Product Designer
Alfa Bank
One of the largest private banks in Eastern Europe with 35M users – FinTech
Created a B2B platform with cost optimization mechanics and group tariff management. Reduced manager workload while increasing companies within holdings by 10% and products per company by 7%.
Built landing page constructor for corporate holdings that merged 10+ pages into 1 customizable template. Reduced time to relevant offers through personalized recommendations, increasing conversion by 12%.
Dec 2023 – Apr 2025
Senior Product Designer
Alfa Bank
One of the largest private banks in Eastern Europe with 35M users – FinTech
Created a B2B platform with cost optimization mechanics and group tariff management. Reduced manager workload while increasing companies within holdings by 10% and products per company by 7%.
Built landing page constructor for corporate holdings that merged 10+ pages into 1 customizable template. Reduced time to relevant offers through personalized recommendations, increasing conversion by 12%.
Jan 2022 – Dec 2023
Senior Product Designer
Foxford
Foxford is an online education platform for school students with 10M users – EdTech
Grew primary education segment: 23% activation and 16% conversion increase through onboarding optimization, free trial mechanics, subscription funnel redesign, and systematic A/B testing.
Increased margins by 30% by designing self-serve courses with gamification and reward systems, eliminating instructor costs and boosting elementary student engagement.
Sep 2021 – Feb 2022
Product Designer
Sber
The largest bank in Eastern Europe with 100M users – FinTech
Redesigned card blocking to work entirely through voice assistant, eliminating app handoff and removing 5 friction points – enabling seamless voice-first experience at scale
Redesigned card limits interface based on usability testing and support ticket analysis, reducing user errors by 18% through improved visual hierarchy and contextual guidance while accelerating task completion and increasing satisfaction
Aug 2019 – Sep 2021
Product Designer
Expert Gaming
A social network for forecasters and sports event analytics
Increased paid subscriptions by 12% through premium features and optimized conversion flows for advanced sports analytics and forecaster tools – validated via user research and A/B testing.
This will hide itself!
Senior Product Designer with 7+ years in EdTech and FinTech. From gamified learning for children to enterprise B2B to large-scale banking. I build conversion-driven experiences through activation mechanics, funnel optimization, and systematic testing.
Voice-First Card Blocking
for 100M+ Users
Challenge: When cards were lost, stolen, or stuck in ATMs, panicked users called support and waited on hold. They struggled to locate the blocking feature in the app, while the voice assistant only redirected them to handle it manually.
Solution: Integrated card blocking directly into voice assistant, eliminating the need to switch to the app and removing 5 unnecessary steps. Users can now block their card instantly by voice alone.
Support Requests
-8%
Task Completion
+13%
B2B Platform
for Corporate Holdings
Challenge: Holdings had no platform to manage banking products across their companies – everything tracked manually. Alfa Bank (35M users) aimed to grow corporate clients and 2x products per company, but reliance on personal managers limited growth.
Solution: Built B2B platform where holdings connect products to entire corporate groups, manage everything in one place, and access optimized group tariffs – enabling unified visibility, better pricing, and reduced manager dependency.
Corporate Client Growth
+10%
Products per Company
+7%
Gamified Learning
for Elementary Students
Challenge: Elementary segment (ages 5-10) had low conversion. Traditional formats didn't engage young learners, and parents didn't see enough value to purchase.
Solution: Designed gamified learning with achievement systems and progress visualization. Created reward loops that engaged children while showing parents clear learning outcomes, validated through A/B testing.
Activation Rate
+44%
Purchase Conversion
+37%
Fast iteration. Deep research. Real impact. I design systems that work for users, scale for teams, and drive business forward.
Experience
April 2025 – Present
Senior Product Designer
Digital Innovations Agency
US platform for compliant global freelance hiring and payments – AI tools
Led 0-to-1 design of Project Radar, an AI-powered tool that matches freelancers with relevant projects. 70% of users actively engage with the feature and renew their subscriptions.
Dec 2023 – Apr 2025
Senior Product Designer
Alfa Bank
One of the largest private banks in Eastern Europe with 35M users – FinTech
Created a B2B platform with cost optimization mechanics and group tariff management. Reduced manager workload while increasing companies within holdings by 10% and products per company by 7%.
Built landing page constructor for corporate holdings that merged 10+ pages into 1 customizable template. Reduced time to relevant offers through personalized recommendations, increasing conversion by 12%.
Dec 2023 – Apr 2025
Senior Product Designer
Alfa Bank
One of the largest private banks in Eastern Europe with 35M users – FinTech
Created a B2B platform with cost optimization mechanics and group tariff management. Reduced manager workload while increasing companies within holdings by 10% and products per company by 7%.
Built landing page constructor for corporate holdings that merged 10+ pages into 1 customizable template. Reduced time to relevant offers through personalized recommendations, increasing conversion by 12%.
Jan 2022 – Dec 2023
Senior Product Designer
Foxford
Foxford is an online education platform for school students with 10M users – EdTech
Grew primary education segment: 23% activation and 16% conversion increase through onboarding optimization, free trial mechanics, subscription funnel redesign, and systematic A/B testing.
Increased margins by 30% by designing self-serve courses with gamification and reward systems, eliminating instructor costs and boosting elementary student engagement.
Sep 2021 – Feb 2022
Product Designer
Sber
The largest bank in Eastern Europe with 100M users – FinTech
Redesigned card blocking to work entirely through voice assistant, eliminating app handoff and removing 5 friction points – enabling seamless voice-first experience at scale
Redesigned card limits interface based on usability testing and support ticket analysis, reducing user errors by 18% through improved visual hierarchy and contextual guidance while accelerating task completion and increasing satisfaction
Aug 2019 – Sep 2021
Product Designer
Expert Gaming
A social network for forecasters and sports event analytics
Increased paid subscriptions by 12% through premium features and optimized conversion flows for advanced sports analytics and forecaster tools – validated via user research and A/B testing.
This will hide itself!
Senior Product Designer with 7+ years in EdTech and FinTech. From gamified learning for children to enterprise B2B to large-scale banking. I build conversion-driven experiences through activation mechanics, funnel optimization, and systematic testing.
Voice-First Card Blocking
for 100M+ Users
Challenge: When cards were lost, stolen, or stuck in ATMs, panicked users called support and waited on hold. They struggled to locate the blocking feature in the app, while the voice assistant only redirected them to handle it manually.
Solution: Integrated card blocking directly into voice assistant, eliminating the need to switch to the app and removing 5 unnecessary steps. Users can now block their card instantly by voice alone.
Support Requests
-8%
Task Completion
+13%
B2B Platform
for Corporate Holdings
Challenge: Holdings had no platform to manage banking products across their companies – everything tracked manually. Alfa Bank (35M users) aimed to grow corporate clients and 2x products per company, but reliance on personal managers limited growth.
Solution: Built B2B platform where holdings connect products to entire corporate groups, manage everything in one place, and access optimized group tariffs – enabling unified visibility, better pricing, and reduced manager dependency.
Corporate Client Growth
+10%
Products per Company
+7%
Gamified Learning
for Elementary Students
Challenge: Elementary segment (ages 5-10) had low conversion. Traditional formats didn't engage young learners, and parents didn't see enough value to purchase.
Solution: Designed gamified learning with achievement systems and progress visualization. Created reward loops that engaged children while showing parents clear learning outcomes, validated through A/B testing.
Activation Rate
+44%
Purchase Conversion
+37%
Fast iteration. Deep research. Real impact. I design systems that work for users, scale for teams, and drive business forward.
Experience
April 2025 – Present
Senior Product Designer
Mellow
US platform for compliant global freelance hiring and payments – AI tools
Led 0-to-1 design of Project Radar, an AI-powered tool that matches freelancers with relevant projects. 70% of users actively engage with the feature and renew their subscriptions.
April 2025 – Present
Senior Product Designer
Mellow
US platform for compliant global freelance hiring and payments – AI tools
Led 0-to-1 design of Project Radar, an AI-powered tool that matches freelancers with relevant projects. 70% of users actively engage with the feature and renew their subscriptions.
Dec 2023 – Apr 2025
Senior Product Designer
Alfa Bank
One of the largest private banks in Eastern Europe with 35M users – FinTech
Created a B2B platform with cost optimization mechanics and group tariff management. Reduced manager workload while increasing companies within holdings by 10% and products per company by 7%.
Built landing page constructor for corporate holdings that merged 10+ pages into 1 customizable template. Reduced time to relevant offers through personalized recommendations, increasing conversion by 12%.
Jan 2022 – Dec 2023
Senior Product Designer
Foxford
Foxford is an online education platform for school students with 10M users – EdTech
Grew primary education segment: 23% activation and 16% conversion increase through onboarding optimization, free trial mechanics, subscription funnel redesign, and systematic A/B testing.
Increased margins by 30% by designing self-serve courses with gamification and reward systems, eliminating instructor costs and boosting elementary student engagement.
Sep 2021 – Feb 2022
Product Designer
Sber
The largest bank in Eastern Europe with 100M users – FinTech
Redesigned card blocking to work entirely through voice assistant, eliminating app handoff and removing 5 friction points – enabling seamless voice-first experience at scale
Redesigned card limits interface based on usability testing and support ticket analysis, reducing user errors by 18% through improved visual hierarchy and contextual guidance while accelerating task completion and increasing satisfaction
Aug 2019 – Sep 2021
Product Designer
Expert Gaming
A social network for forecasters and sports event analytics
Increased paid subscriptions by 12% through premium features and optimized conversion flows for advanced sports analytics and forecaster tools – validated via user research and A/B testing.